入学要求 Requirement：
学术要求：
•A good honours degree, minimum 2:1
•Minimum of two years work experience in a relevant area
•A personal statement that portrays a passion to study and work in Luxury Brand Management, that sets out a vision of your future career
英语要求：
minimum IELTS 6.5 or equivalent
学费 Tuition Fee：2011/2012 £15,500
课程特征 Course Features：
Luxury Brand Management is designed to balance the theoretical knowledge and practical skills required to succeed in design management roles within complex, internationally-based luxury brands. Built upon the principles of creating and developing luxury brands, it primarily focuses on fashion and fashion accessories. This pathway develops an appreciation of how materials, design and craftsmanship are integral to creating luxury products, services and experiences that satisfy discerning consumers. It also considers luxury brand portfolios and business models, co-branding, brand equity, brand extensions and endorsements, designers and entrepreneurs, and digital luxury.
课程内容 Course Content ：
•Specialist lectures series in Luxury Brand Management
•Lecture series of ‘Integrated design issues’ and ‘research skills’.
•Core option lecture choices of Marketing and Branding or Entrepreneurship
•Visiting Speakers and Professionals from fashion and fragrances industries.
•Key skills workshops in Personal Development Planning
•Tutorial support
•Business simulation exercises.
•Like minded fellow students, highly motivated and passionate about luxury brands
•Career and employability support throughout the degree.
•Harvard Business Cases supplied.
•Study visits to relevant cultural destinations.
教学与评估 Teaching and Assessment：
Oral presentations, seminars, exhibitions and portfolio presentations of practical work, written assignments, reviews