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兰卡斯特大学管理与营销硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 兰卡斯特大学 Lancaster University
学校位置: 西北地区
课程长度: 12个月
开学日期: 10月
兰卡斯特大学 Lancaster University
www.lancaster.ac.uk
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入学要求 Requirement:

学术要求:An upper second class honours degree, or equivalent, in a subject which does not contain substantial amounts of management or marketing.

英语要求: IELTS 7.0

学费 Tuition Fee:2011/2012       £13,000

 
课程特征 Course Features:

The programme draws on the strengths of the Management School, and provides a multi-disciplinary introduction to the principles, problems and techniques of management and marketing. On completion of the programme you will:

- be able to use management and marketing techniques drawn from specialist disciplines, such as accountancy, New Venture Planning, Marketing Communications and Marketing Strategy;

- understand the nature of management and marketing, the complexity of organisations and how to manage change;
- be numerate and aware of the benefits of statistical techniques in managerial decision-making;
- work effectively in teams;
- be able to write succinct reports;
- be able to define and solve complex problems.

The programme has been designed to meet the needs of graduates who normally do not have a business/ management background, and who wish to develop skills in the full range of management disciplines, together with marketing, such that they can be applied in a business environment. We expect students from a wide range of subject backgrounds to find this programme of value to them.

 
课程内容 Course Content :

Students will study a number of compulsory modules:
Learning to Manage
Accounting
Economics for Managers
Operations Management
Financial Management
Marketing
Marketing Communications
Strategic Marketing
Business and Consumer Behaviour
Management of Organisational Change /or New Venture Planning
Research Methods
Dissertation
There will also be support courses in quantitative methods, IT and academic study skills.

 
评估 Assessment:

Combination of individual and group coursework, examination and dissertation.
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