入学要求 Requirement：
学术要求：Full entry requirements
You should have an upper-second-class Honours degree, or equivalent, in the arts, humanities or social sciences. Applicants with relevant professional experience and/or journalism training will also be considered on a case-by-case basis.
英语要求：Applicants whose first language is not English should have a minimum of IELTS 6.5, TOEFL 90 (Internet-based) or 577 (paper-based), or equivalent.
学费：International: 2011/2012 £10840
课程特征 Course Features：
This course combines public relations practice with sophisticated theoretical analyses of the media contextualised within social, economic, cultural and technological issues. The programme is suitable both for students, who have some public relations (PR) knowledge through their undergraduate studies or voluntary media work, and professionals who have PR experience.
This is an academic programme rather than a training course, but it contains a substantial vocational element, that is taught by industry professionals and is designed to enhance employment opportunities in media industries.
课程内容 Course Content：
You take four compulsory modules (80 credits) which typically cover: strategies and management in public relations; media analysis; methodologies – researching media, culture and society; and theoretical approaches to public relations. You also choose two optional modules (40 credits) from a selection which may include: building a PR campaign; PR in the digital age; media and law; news and journalism – critical studies; professional sub-editing; globalisation and national culture; television studies; and sex, sexuality and desire.
The dissertation (60 credits) enables you to undertake independent research into a theme or issue relating to public relations.
Part-time students take 80 credits of compulsory modules in year one and 100 credits (40 credits optional modules and the 60 credits research dissertation) in year two.