入学要求 Requirement：
学术要求 Entry requirements：
An undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic OR vocational reference is required.
英语要求：For applicants whose first language is not English you will also need IELTS 6.5 (min reading and writing score 6.0) / TOEFL 560 (min writing score 5) / TOEFL iBT 83 (min writing score 24)
学费 Tuition Fees：2011/2012 £12,250
课程特征 Course Features：
The MSc in Management and Marketing provides future managers with a solid grounding in the operation of key functional areas of Business and the way that these areas are integrated in globally orientated organisations. The Marketing route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will be equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.
We have recently introduced a new framework for our full-time Masters in Management programme, covering some significant and exciting developments that have come about through consultation with our students, staff and alumni. The new framework will facilitate greater engagement with external businesses and organisations, leading to an enhanced student learning experience.
课程内容 Course content：
The fundamental aim of marketing is to build and maintain superior customer satisfaction and, thereby, value. To achieve this aim, it is necessary to be able to combine Marketing theory with critical and analytical approaches in order to develop innovative value-adding marketing solutions.
In addition, to achieve this aim in different business contexts and maintain success over a period of time, it is also necessary for the basic principles and practices of marketing to be continually applied, challenged and updated. From this standpoint, the study of Marketing cultivates knowledge of the fundamental marketing theories, competency in the key analytical techniques, the ability to develop innovative solutions and the development of the critical thought processes required to continually challenge existing frameworks and approaches.
We expect participants who successfully complete this course to be well prepared for careers in marketing management and for more specialized marketing roles such as advertising.
Core modules:
•Managing People
•Information and Knowledge
• Accounting
• Finance and Economics
• Strategy in the International Environment
• Marketing and Operations
• Research Methods
• Applied / Consultancy Project
Specialist modules:
• The Customer Experience
• Marketing Contexts
教学与评估 Teaching and Assessment：
Varied methods are used throughout the course, including presentations, group work, management reports, and examinations.
Resources and facilities
Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. Nottingham Business School provides a high quality management learning environment, designed to encourage creative thinking about real world issues confronting managers and their organisations.
For further information about our resources and facilities please visit Nottingham Business Schools website.